Google’s Plan to Stop Aspiring ISIS Recruits and other Extremists

Jigsaw, the Google-owned tech incubator and think tank—until recently known as Google Ideas—has been working over the past year to develop a new program it hopes can use a combination of Google’s search advertising algorithms and YouTube’s video platform to target aspiring ISIS recruits and ultimately dissuade them from joining the group’s cult of apocalyptic violence. The program, which Jigsaw calls the Redirect Method and plans to launch in a new phase this month, places advertising alongside results for any keywords and phrases that Jigsaw has determined people attracted to ISIS commonly search for. Those ads link to Arabic- and English-language YouTube channels that pull together preexisting videos Jigsaw believes can effectively undo ISIS’s brainwashing—clips like testimonials from former extremists, imams denouncing ISIS’s corruption of Islam, and surreptitiously filmed clips inside the group’s dysfunctional caliphate in Northern Syria and Iraq… And this month, along with the London-based startup Moonshot Countering Violent Extremism and the US-based Gen Next Foundation, Jigsaw plans to relaunch the program in a second phase that will focus its method on North American extremists, applying the method to both potential ISIS recruits and violent white supremacists.

Source: WIRED

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