“I long ago lost the taste for Coke. Maybe it is the fizz — there’s just too much of it. Or maybe it is the sticky sweet of the corn syrup in the U.S. version (corn subsidies and sugar tariffs are behind this). Or maybe it is because after I drink one, I feel a crazy buzz followed by devastating crash. I’ve never understood how anyone even stays awake after a super-sized burger, fries, and massive coke.
Apparently I’m not alone here. Coca-Cola is reporting declining sales in North America and even globally. It’s stock price has been hit. Consumer tastes seem to be shifting from heavily carbonated and sugary drinks in general toward bottled water, sports drinks, and energy drinks. I noticed at my local fast-food drive through that they were pushing their own specialty ice drinks over any conventional sodas.
Why does this matter? Ringing in my ears right now are the many years of hysterical commentaries I’ve heard from intellectuals who have railed against the supposed power that coke has over the globe. They complain that coke signs festoon the world, that this drink has bamboozled the masses for more than a century, that this drink is the most visible sign of capitalism’s corruption…
Of all the beautiful things about the market economy, its most wonderful feature is its capacity to confound the intellectuals with unrelenting surprise and counterintuitive results. In its sheer unpredictability, the market serves as a humbling force in the universe and a reminder that in this world, the real and ultimate power will always reside with the decentralized organizing forces of society itself.”
(Via.) Beautiful Anarchy <—Read more here